NSW Government - Coercive Control

Coercive Control Campaign

“It’s not love, it’s coercive control. Know the signs of abuse.”

As a woman and a mother of two young girls, I feel extremely passionate about this campaign. The challenge with these scripts was that from a legal standpoint, we needed to show that coercive control always comprises a pattern of behaviour, so we needed multiple behavioural examples over different time periods.

Creatively I wanted to ensure that the campaign felt authentic and relatable as well as subtle but intentional all within 25 seconds. To be able to be part of a campaign that helps people recognise their or others’ current situations, has been an incredible achievement.

DIRECTOR AND EDITOR - CHARLOTTE EVANS

DOP - GREGOIRE LIERE

PROUCTION COMPANY & CREATIVE AGENCY - ENTROPICO

PRODUCER - MADALEINE COSTELLO

EP - TIM BURNETT