FIFA x Tourism NZ

Tourism New Zealand 'The World's Most Beautiful Game' via Special NZ

THE FIFA WOMEN’S WORLD CUP 2023™ REPRESENTED A SIGNIFICANT OPPORTUNITY FOR TOURISM NEW ZEALAND.

With viewers expected to tune in across the world it was the perfect chance to showcase the beautiful landscapes of New Zealand.

Delivering 430 media articles, with an estimated advertising value of $17.3 million, and reaching almost two billion (that’s billion with a B) people around the world.  From Network 10 in Australia to the Canadian Broadcasting Corporation, The Washington Post to The Guardian; our story reached billions of people landing the key strategic message of New Zealand’s undeniable beauty.

“Introducing… The Beautiful Game, in the most beautiful country on earth.”

CLIENT - TOURISM NEW ZEALAND

AGENCY - SPECIAL GROUP

Charlotte Evans - DIRECTOR

Maria Ines Manchego - DOP

Valentine Taylor - PRODUCER

Cushla Dillon - EDITOR

David Gibson - GRADE

Sound - RADIATE